Based on extensive fieldwork from the sweeping grasslands of Patagonia to the coffee farms of Ecuador, the authors illustrate the practical obstacles that farmers face in accessing markets, especially the difficulties of meeting market demands for large quantities of high quality produce in continuous supply. By focusing on eight different products—bananas, coffee, potatoes, coca, wine, sheep, forestry, and quinoa—the impact of global market developments upon smallholder farmers is richly described.

The authors draw lessons from both the success stories and farmers' frustrated attempts to benefit from market opportunities. They point the way to the changes in policies and markets that are needed, and to practical interventions where development professionals can have a real impact.